Polina Zakharova is a multimedia artist and a founder of the Hard Feelings Studio. A creative visionary, her expertise includes CGI, 3-D mapping, laser programming, lighting, interactive installations, and set design. She works mostly in music and fashion where she created CGI worlds for The Weeknd, Drake, Post Malone, Cardi B, Billie Eilish, Olivia Rodrigo, Ian Schrager, etc. for their tours and installations. An innate artist, Zakharova brings forth an eye for the spectacular, an instinct for originality, and a diverse range of experience and knowledge that is deeply embedded in all of her creative conquests.